Why early distribution depends on founder involvement, direct learning and work that cannot yet be automated.
The first 100 customers are not a smaller version of scale.
They are a different job.
At that stage the company is still learning:
This work cannot be left to automation.
The founder has to hear the objections, see the pattern, and change the company based on what the market is saying.
The first customers create evidence, language, and distribution habits.
Those things become the basis for repeatability later.
Without them, scale is only a theory.